One line · 20 words
Sula is a second brain for iPhone: say anything, and it files it and answers in one line, with receipts.
Press kit
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About
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Short · 53 words
Sula is a second brain for iPhone, coming soon to the App Store. You talk or type to one button all day. Sula files it: events and tasks onto your day, everything else into threads under a few topics. Ask later and you get one line back, with the exact things you said.
One paragraph · 124 words
Sula is a second brain for iPhone, made by independent developer Jack Steelberg in Arizona and coming soon to the App Store. Most AI apps pile up: every question becomes another chat. Sula is one place to talk. Say anything, out loud or typed, and its organiser files it: tasks and events on your day, subjects into threads under the right topic, people and places remembered. Pull the Dynamic Island down from any screen and ask anything you’ve ever told it; Sula answers in one sentence, with receipts. A morning briefing is written overnight, and a timeline keeps your days, photos, places and sleep. Everything lives on your iPhone, and Sula asks before sending anything to its AI providers, which don’t train on it.
Fact sheet
The facts.
Prices in US dollars, the same as the Terms of Use.
- Name
- Sula: Second Brain
- Developer
- Jack Steelberg, independent developer, Arizona, USA
- Platform
- iPhone, iOS 18 or later
- Category
- Productivity
- Launch
- Coming soon to the App Store
- Price
- 5 free answers, then Sula Lite from $4.99/month
Plans
5 free answers on install. Then:
Sula Lite
$4.99/month or $39.99/year
150 replies and answers a month
- Unlimited capturing and sorting
- A morning briefing every day
- Connections to your calendar, health and more
Sula Plus
$9.99/month or $79.99/year
750 replies and answers a month7-day free trial on yearly
- Everything in Lite
- Photo answers and understanding in chat
- Writing with versions
- The smartest nightly read
Sula Max
$19.99/month or $159.99/year
Unlimited replies and answers, within fair use (5,000 a month)
- Everything in Plus
- The top model on every reply and answer
Without a plan after the 5 free answers, everything you say is still saved. Sorting and replies pick up again with a plan. Every plan can take photos with Sula's camera and have them filed; Plus and Max add photo answers and understanding in chat. Yearly saves about 33%.
From the maker
I kept losing things I’d said I’d do, ideas I had on a walk, things people told me. Every notes app wanted me to be the organizer. I wanted the opposite: just talk, and have it handled.
Jack SteelbergMaker of Sula
Made by one person, Jack Steelberg, an independent developer in Arizona.
Logos
The logo.
Two half-discs, Blush over Pink, beside “sula” in lowercase Comfortaa. Every file comes as SVG and as a transparent PNG.
Horizontal
The primary logo: the mark beside the wordmark. At least 96px wide.
Colour on light
Colour on dark
White
Black
Pink
Stacked
The mark above the wordmark, for square spaces.
Colour on light
Colour on dark
White
Black
Pink
Mark
The two half-discs on their own: Blush over Pink. At least 16px tall.
Colour
White
Black
Pink
Wordmark
“sula” on its own: Comfortaa Bold, lowercase, already turned into shapes.
Black
White
Pink
App icon
1024 × 1024, square corners: iOS rounds them.
Light
Dark
Tinted
Keep a quarter of the mark’s height clear around the logo. Please don’t stretch, rotate, recolour, retype or capitalise it, or add effects. Colour on light goes on white, colour on dark on black, and white on pink or photos.
Colors
Sula Pink, and Ink.
White pages, Ink type and a black island, with Sula Pink for the logo and the moments that matter.
- #E2336F
Sula Pink
The logo, accents, key moments
- #F59BBB
Blush
The mark's top half, soft accents
- #CF2460
Deep Pink
Buttons with white text, small accent text
- #FF5C93
Night Pink
Pink words on the black island
- #000000
Island
The island, dark backgrounds
- #0B0B0C
Ink
Text on light
- #F7F6F3
Ground
The app's warm page
- #FFFFFF
White
Pages, text on dark
Contrast
- White on Pink4.2:1 · Large text and the logo only
- White on Deep Pink5.2:1 · Any text
- Ink on Pink4.6:1 · Any text
- Night Pink on Island7.2:1 · Any text
- Ink on Ground18.2:1 · Any text
Type
One face: Nunito.
Rounded, warm and easy to read. The wordmark, the site and everything we print are Nunito.
Wordmark: Comfortaa Bold, lowercase, already turned into shapes. Use the logo files; never retype it.
In the iPhone app, every screen is set in Nunito; the wordmark and big headlines are Comfortaa.
The type scale
- Display · 800 / 34
- Other AIs pile up.
- Title · 800 / 22
- Sula cuts it down.
- Headline · 700 / 17
- Two things today. The rest can wait.
- Body · 500 / 17
- Say anything. Sula files it, and answers in one line.
- Caption · 600 / 13
- 2 threads · 5 things
- Tab label · 700 / 11
- Today
Screenshots
The real thing.
Straight from the app. Full size, 1206 × 2622.
Heads up
The morning briefing, with something you said earlier.
Conversation
Sula replies in the island and files it, with a receipt.
Threads
Everything you talk about: a few topics, a thread for each subject.
Here's today
Your day, written for you overnight.
Listening
Talk, and the island lights up with what it knows.
Press contact
Writing about Sula?
Everything you need is on this page, free to use in stories about Sula.
Press contact opens with the App Store launch.
www.asksula.com/press