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Other AIs pile up.Sula cuts it down.

A second brain for iPhone. Just talk.

Coming soon to the App Store

A typical AI chat app25 chats

Today

Yesterday

Previous 7 days

Previous 30 days

To do

Nothing on yet.

What Sula cuts

Three things Sula cuts.

  1. 01

    Before: 25 chats

    With Sula: 6 topics

    Every question became another chat. Sula files them into threads under a few topics.

  2. 02

    Before: A chat per question

    With Sula: One line back

    Pull down from the top of any screen and ask. One sentence back, with receipts: the exact things you said.

  3. 03

    Before: Saying it again

    With Sula: Say it once

    Jordan told their AI about the tree nut allergy twice. Sula keeps it the first time.

The black pill

See that black pill at the top of your iPhone?

Every app you use works around it. Sula lives in it.

  1. It talks to you up here.

  2. Pull it down on any screen to ask.

  3. It answers right where you asked.

How it works

One button in. Everything in its place.

  1. 01Talk

    One button. Say anything.

    Tap the mic and ramble: a plan, a worry, a name, an idea. You never pick a folder. There aren't any.

    Sorted in a second. No folders, no tags.

  2. 02Today

    A short list, not a long feed.

    Today is your day on a 24-hour dial: what's timed, what to do, what's coming up. Swipe for tomorrow.

    Two things today. The rest can wait.

  3. 03Morning

    Wake up to a note, not a newsletter.

    While your phone charges, Sula reads back through yesterday and leaves a few cards for the morning, with one-tap answers for anything it needs from you.

    Want me to keep reminding you?

  4. 04Threads

    A few topics. A thread for each subject.

    What you say sorts itself into a few topics, like School, Sam and the side project. Inside each, every subject gets its own thread: a living conversation you can pick up any time.

    You never make a folder. It never asks you to.

  5. 05Timeline

    Your life by the day, the month, the year.

    What you said, where you went, your photos, mood and sleep, with one line from Sula about each day.

    The month you started talking to Sula.

  6. 06My Mind

    A map of what's on your mind.

    Who and what you think about most, drawn as a map. Tap a name to see everything about them.

    Sam, mostly. Then Flashpoint.

Bring over another AI

Bring your other AI with you.

Copy one prompt into ChatGPT, Claude or Gemini, paste its answer back, and Sula files what it knows about you. Calendars and notes work too.

  1. Copy the prompt
  2. Paste its answer

You see a preview first. Sula never signs in to your other accounts.

Watch the pile become 6 topics

Connections

Show it things. Connect what you already use.

Every connection is off until you turn it on.

  • Camera

    Tap the top bar in a conversation and it becomes a camera. Snap a flyer and the date goes on your day.

  • Photos

    Your Favorites album, on the right days and in answers. Your photos never leave your phone.

  • Sleep

    From Apple Health. It stays on your phone unless you switch on “Let AI see your sleep”.

  • Calendar

    Your events, on your day, next to everything you said.

  • Birthdays

    From Contacts, so nobody's birthday sneaks up on you.

  • Weather

    In the sky on your Today dial.

Setup

We skipped the 60 questions.

Most apps start with a quiz. Sula starts with a joke, then gets on with it.

Setup is one sentence. Say anything.

Privacy

Your mind lives on your phone.

  • Kept on your iPhone.

    Your conversations, threads, notes, timeline and briefings are stored on your device.

  • Asked first.

    Replies and organising use Anthropic (Claude) and Google (Gemini), only after you say yes. Say no and Sula still saves everything.

  • Not for training.

    Both are used through paid business plans whose terms say your data isn't used to train their models.

  • No ads. No tracking.

    No third-party analytics. Your data is never sold.

  • Sleep and photos stay home.

    Sleep isn’t sent unless you switch on “Let AI see your sleep”. Your photo library is never uploaded; only photos you take in Sula’s camera are.

  • Delete it all.

    Delete your account and everything in it from Settings, any time.

Read the privacy policy

Pricing

Saving is unlimited. You pay for answers.

Capturing and sorting are unlimited on every plan. Plans count replies and answers.

  • Sula Lite

    Coming soon

    $39.99/ year

    $3.33/mo, billed yearly

    • 150 replies and answers a month
    • Unlimited capturing and sorting
    • A morning briefing every day
    • Connections to your calendar, health and more
  • Most popular

    Sula Plus

    Coming soon

    $79.99/ year

    $6.67/mo, billed yearly7-day free trial

    • 750 replies and answers a month
    • Everything in Lite
    • Photo answers and understanding in chat
    • Writing with versions
    • The smartest nightly read

  • Sula Max

    Coming soon

    $159.99/ year

    $13.33/mo, billed yearly

    • Unlimited replies and answers, within fair use (5,000 a month)
    • Everything in Plus
    • The top model on every reply and answer

5 free answers on install.

Without a plan after that, everything you say is still saved. Sorting and replies pick up again with a plan. Every plan can take photos with Sula’s camera and have them filed; Plus and Max add photo answers and understanding in chat. The morning briefing and nightly read never count. US prices. Subscriptions renew automatically; turn off auto-renew any time in your Apple ID settings. The free trial is for Sula Plus Yearly, for people new to Sula. Allowances reset on the 1st of each month.

Made by one person.

Jack Steelberg, an independent developer in Arizona. No investors, no ads. Every screen, every bug.

Jack

Say it once.

Sula takes it from there.

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